In it’s simplest application, Data Merge in InDesign can help you create stunning variable data products. Add in Multi-record layouts and some nifty tips and tricks, and Data Merge can automate all sorts of production needs… especially on large documents. Yea… it can be pretty amazing. It also has limitations, so learn a few tricks to make the most out of this powerhouse tool. I’ve had clients email me telling me they cut production cycles by DAYS, thanks to Data Merge.