Elise Swopes

Fotograf og grafisk designer
  • Tirsdag:
  •  14:15 - 15:00
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    Elise lives in New York.
    While almost everyone has a phone, not everyone makes art with it. Swopes is determined to change that by making her methods accessible. She works extensively with technology companies like Adobe and Apple to motivate a new generation of photographers. She takes the mystery out of creating magic by offering a Swopes Note newsletter, tutorial video channel, and one-on-one mentoring as free, easy-to-access resources. Recently, she created a free 3-Week Online Presence Challenge to encourage her followers to find focus and clarity as they develop their own personal brand.

    When Elise Swopes first joined Instagram in 2010, she couldn’t have imagined that she’d one day be featured on billboards, in commercials, and on mood boards at agencies across the globe. She just knew that the phone in her hand held an incredible power, one that would allow her to inspire others while showcasing her unique vision.

    Since then, the self-taught photographer and graphic designer has used her business savvy to spin influencer marketing on Instagram into a full-fledged career. Her ability to connect with an audience of millions by melding art with a message has opened up once-in-a-lifetime opportunities.

    Her artistic process begins with expansive cityscapes taken while piloting drones, scaling skyscrapers, or hanging out of helicopters. She then transforms the original image, bringing photos to life with her fingers. Taking inspiration from Mother Nature, she uses water and light as a paintbrush; snow turns into speckles, street lamps become glowing orbs, and water droplets take on abstract forms as she edits on the go using an array of mobile apps.

    Her most popular creations bring a fantastic magical realism to urban landscapes as she manipulates the everyday into something from another world. For a partnership with Method, she envisions Lake Michigan as a basin to wash your hands, the sun as a juicy slice of orange, and soap bubbles as a biosphere encapsulating a miniature city. Her signature giraffe brings a touch of whimsy to unexpected settings, including the surreal 3D animations she’s beginning to explore.

    In the increasingly multimedia landscape of digital communication, her video production style is immediately recognizable. She works within the format constraints of Instagram Stories to capture the attention of viewers as they scroll. In her deft hands, a vegan recipe becomes a mini music video, and a quick trip becomes a full-fledged adventure.

    She isn’t scared to turn the camera on herself, either. Blending a streetwise style with effortless cool, Swopes has starred in countless campaigns. Her platinum blonde coif and wide, authentic smile put a sporty-to-glam spin to everything from sneaker drops to product launches.

    While almost everyone has a phone, not everyone runs a business with it. Swopes is determined to change that by making her methods accessible. She works extensively with technology companies like Adobe and Apple to motivate a new generation of photographers. She takes the mystery out of creating magic by offering a Swopes Note newsletter, tutorial video channel, and one-on-one mentoring as free, easy-to-access resources. Recently, she created a free 3-Week Online Presence Challenge to encourage her followers to find focus and clarity as they develop their own personal brand.

    In her lessons, she preaches the sublime serendipity of allowing yourself to take risks rather than trying to fit into preconceived notions of what your work should look like. She encourages young artists and entrepreneurs to look past the details and focus on the big picture, and to embrace ideas rather than an impossible ideal of perfection.

    #SwopesSoDope isn’t just a hashtag…it’s a lifestyle.

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